Why Are You Doing This?

What are The Currencies You’re Trading in Your Agency?

I see you, the successful owner of a boutique creative agency, making good money yet feeling miserable. 

All the “shoulds” are in place and you feel grounded by them …

=> I should feel happy I’m making money.

=> I should be thankful I have lots of clients.

=> I should love my business.

And as you’re juggling every ball in the business, spinning on a hamster wheel, you can’t  help but ask …

Why am I doing this?

The problem is, you know the answer—or at least think you do. It’s about success, growth, and reputation. It’s fueled by your ego.

But deep down, you’re not sure anymore, because what it’s costing you is far more than you anticipated.

We talk about money as the primary currency in business. But that’s just one piece of the puzzle. The other currencies—the ones you’re burning through fast—are your time, your health, your relationships, and your joy. 

Let’s be real. You’re working all the time, missing dinner with your family, maybe snapping at your partner over nothing, or scrolling through emails when you should be recharging. It’s easy to justify it as the cost of running your business. But is it really?

When you’re constantly in “go” mode, it’s not just your agency paying the price—it’s your life.

Stress-induced health issues creep in, sleep becomes elusive, and you’re not really present in the moments that matter most. And all for what? Ego? A sense of control? That fear that if you step back, it all falls apart?

I get it. Right now, this probably feels impossible to change. You might be thinking, That sounds nice, but it’s not true for me. 

You’ve built your business around your drive, your ambition, and you don’t see another way. Maybe the idea of stepping back or asking for help feels like giving up, or worse—failing.

Know this: your business doesn’t have to be a prison. It’s hard to imagine, especially when you’re in the thick of it, but there is a way to keep your agency running at the highest level without running yourself into the ground.

My friend, it may not feel possible right now, but that doesn’t mean it’s not real. You can start small, even if it’s just questioning the belief that it all has to be on your shoulders.

There’s no quick fix, but there is a way forward. I promise you can find a path toward running your agency in a way that actually feels good.

As my client said to me today, I want a business I enjoy BEING in.

Your struggle is real, but so is your hope. You’re not stuck here.

It’s possible to create an agency that thrives without burning you out in the process. Let’s figure this out together. I’m with you in the hard stuff—and on the other side, where your leadership gets interesting.